Diffusing software-engineering methods

The problems that surround software technology transfer are examined. It is suggested that for software engineers to understand these problems, they need to identify a conceptual framework that can provide a systematic understanding of diffusion processes and to identify priority areas through which the software-engineering community can effect the successful diffusion of its innovations. E.M. Roger´s framework for diffusion of innovations (The Diffusion of Innovations, Free Press, NY, 1983) is discussed, and two ways to use it, as a descriptive model or as a prescriptive model, are described. A case study is presented to illustrate the arguments.<>