DocumentCode
1164501
Title
Multimedia on the move
Author
Lenton, Dominic
Volume
51
Issue
8
fYear
2005
Firstpage
24
Lastpage
25
Abstract
Despite the limited uptake of mobile media beyond ringtones, it is believed that many brands are now eyeing opportunities to deliver mobile services direct to the consumer, outside the portals controlled by network operators. Investment from brands, alongside dedicated mobile content providers, will help build the market.
Keywords
mobile radio; multimedia communication; mobile media; mobile services; multimedia; ringtones;
fLanguage
English
Journal_Title
IEE Review
Publisher
iet
ISSN
0953-5683
Type
jour
DOI
10.1049/ir:20050802
Filename
1507574
Link To Document