• DocumentCode
    1164501
  • Title

    Multimedia on the move

  • Author

    Lenton, Dominic

  • Volume
    51
  • Issue
    8
  • fYear
    2005
  • Firstpage
    24
  • Lastpage
    25
  • Abstract
    Despite the limited uptake of mobile media beyond ringtones, it is believed that many brands are now eyeing opportunities to deliver mobile services direct to the consumer, outside the portals controlled by network operators. Investment from brands, alongside dedicated mobile content providers, will help build the market.
  • Keywords
    mobile radio; multimedia communication; mobile media; mobile services; multimedia; ringtones;
  • fLanguage
    English
  • Journal_Title
    IEE Review
  • Publisher
    iet
  • ISSN
    0953-5683
  • Type

    jour

  • DOI
    10.1049/ir:20050802
  • Filename
    1507574