Money money money... [startup company venture capital fund raising]

As every start-up company knows, raising the right sort of funding at the right time is crucial. This article looks at venture capital (VC) funding and how to raise it. It begins by describing the makeup of VC, where it comes from and who administers it. Then follows a brief explanation of investment criteria. Finally, guidelines on how best to go about convincing the investing organisations to fund a project, with emphasis on management and the required sales pitch techniques.