Personalizing Web sites with mixed-initiative interaction

Personalization refers to the automatic adjustment of information content, structure, and presentation tailored to an individual user. Commercial Web sites increasingly employ personalization to help retain customers and reduce information overload. A Web site is personalized if a user can interact with the site in an expressive way to achieve his information-seeking goals. Thus, personalizing the user´s interaction is the best way to achieve personalization. The paper discusses mixed initiative interaction and the use of XSLT for personalization.