Abstract :
In SoC design, the design automation industry is relying too heavily on sustaining technology (small innovations that improve existing products and devices).Disruptive technologies (innovations that radically change our way of doing things) are what cause major jumps in productivity and return for customers. However, disruptive technologies are the least likely to emerge in large companies and, thus, are difficult to advance into the marketplace. The industry can look for the next disruptive EDA technology advance to come, not for building larger digital devices, but for building entire systems--including multiple domains--and drawing together (or replacing) a broad section of current products and techniques.
