DocumentCode :
1174358
Title :
Company strategy-a role for the electrical engineer?
Author :
Jones, W.G.T.
Volume :
1
Issue :
1
fYear :
1991
fDate :
2/1/1991 12:00:00 AM
Firstpage :
12
Lastpage :
18
Abstract :
In any company employing engineers there is likely to be an important role for a small number of them in helping to formulate corporate strategy. They will need wide knowledge of the company´s business and its technological background but do not need to be experts in every area, provided that they have a good range of internal contacts to call on. The engineering strategists must be capable of working closely with people from other disciplines, such as marketing and finance, and it is a bonus if they have had some experience or training in those areas
Keywords :
corporate modelling; electrical engineering; corporate strategy; electrical engineer; engineering strategists; finance; marketing;
fLanguage :
English
Journal_Title :
Engineering Management Journal
Publisher :
iet
ISSN :
0960-7919
Type :
jour
Filename :
136329
Link To Document :
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