Surf´s up

This work describes the changing pulse of customer relationship management (CRM), which can be researched with Web resources. These Web resources offer useful tools for identifying unmet customer needs and practical tips for boosting satisfaction and loyalty levels. CRM is considered essential to Internet marketing strategy and Web design goals. Customer management zone on insightexec, customer service benchmarking association, destination CRM, Internet marketing center, and questionbuilder.com are some of the Web resources that can help companies explore present and potential customer perspectives.