Title :
Partnering for success: an overview of customer/supplier partnering
Author :
Connolly, Keith ; Hess, Bruce E. ; Hoberg, William A. ; Pingel, Thomas C. ; Russell, Robert K., Jr.
Author_Institution :
Pacific Bell, San Ramon, CA, USA
Abstract :
As customer satisfaction continues to drive businesses, telecommunications companies are forging partnerships that are aimed at the common goals of improved quality, reduced costs, and business success. The evolved customer/supplier partnering model that is being applied in the telecommunications and other industries is illustrated. This model promotes an "us" relationship focused on mutual success, contrasted to the "we/they" relationship supported by the historical view. This article provides examples of customer/supplier partnering as it exists in today\´s U.S. telecommunications industry. The authors provide an overview and several specific processes that exemplify the growing move toward customer/supplier partnering. Three perspectives are offered: that of the service provider, the service provider agent, and the system supplier.<>
Keywords :
commerce; quality control; telecommunication services; US telecommunications industry; businesses; customer/supplier partnering; service provider; service provider agent; system supplier; telecommunications companies; total quality management; Communication industry; Companies; Costs; Customer satisfaction; Dictionaries; Industrial relations; Law; Legal factors; Marine vehicles; Telecommunications;
Journal_Title :
Communications Magazine, IEEE