DocumentCode :
1197843
Title :
Throw Me the Bottom Line—I´m Drowning in E-Mail! (Fielden, J.S. et al.; 2003)
Author :
Floyd, Raymond E.
Volume :
50
Issue :
1
fYear :
2007
fDate :
3/1/2007 12:00:00 AM
Firstpage :
74
Lastpage :
75
Abstract :
This short paperback book is divided into 14 chapters and 2 exhibits. The book is designed to provide answers to two key questions - First, how do we reduce the number of emails we find in our mailbox each day, and ,second, how do we teach others to present information in the most effective manner? The solution, according to the authors, is simple: bottom line. In simple terms, it means bringing the subject to the front of the e-mail so that the reader finds the answer to the question "Why should I be interested? quickly. The authors develop a number of approaches that are suitable for most e-mail communication. The authors extend the concept to other business writing as well, but they admit there are circumstances that may require different approaches. The takeaway message is a good one for engineers, technical communicators, and managers alike. The book is an excellent addition to one\´s reading list and the local library\´s reference shelf.
Keywords :
Books; Management training; Testing; Writing; Bottom line; direct messages; email; indirect messages; nonsensitive messages; sensitive messages;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.2006.890858
Filename :
4118371
Link To Document :
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