Organizational Website Design as a Rhetorical Situation

While a significant amount of attention and interest has been directed to investigate the communicative functions of organizational websites, little research has been done to examine how internal organizational communication shapes organizational website design. This study employs the theory of rhetorical situation to examine the impact of internal organizational communication on website design. Specifically, it has examined a few organizational website design case studies from the perspective of rhetorical situation and has analyzed a case about website design by a Chinese student organization on a US college campus. Both the examination and analysis show that organizations and designers must communicate effectively in the process of identifying and thereafter transforming organizational objectives into effective website features. Both theoretical and practical implications for organizational website design are addressed in the paper