Fair Value Accounting Problems and Coping Strategies

In recent years, fair value pricing method has been putting forward as the direction of accounting measurement by accounting standard setters. But in the context of the international financial crisis, fair value accounting exposes pro-cyclical effects and valuation risk defects. Fair value accounting is the inevitable product of the competitive market economy, and it needs to be improved. Based on China´s actual condition, the author puts forward the corresponding improvement strategies.