The Collaborative Innovation Practice Research between Marketing Major in Vocational Education and Regional Retailers

With the purpose of solving the problem of enterprises´ marketing management and using ´collaborative innovation´ to guide enterprises´ marketing management program, this paper integrates marketing major in vocational colleges and the region´s largest retailers to discuss the education reform in vocational marketing major teaching. Hence, this can enhance the level of vocational colleges, and promote the local economic and social development, which has very important practical significance.