Title :
The Modern Concept of Marketing
Author :
Vogel, Ernest H.
Author_Institution :
General Electric Company, Electronics Park, Syracuse, N.Y.
Keywords :
Books; Consumer electronics; Educational institutions; Manufacturing; Market research; Marketing and sales; Product design; Production facilities; Production planning; Scheduling;
Journal_Title :
Proceedings of the IRE
DOI :
10.1109/JRPROC.1950.234114
