Title :
Sales Training and Sales Promotion for Television
Author :
Macke, William E.
Author_Institution :
Hotpoint Corporation, Chicago, Ill.
Keywords :
Advertising; Books; Design engineering; Manufactured products; Marketing and sales; Merchandise; Motion pictures; Process planning; Promotion - marketing; TV;
Journal_Title :
Proceedings of the IRE
DOI :
10.1109/JRPROC.1950.234120
