• DocumentCode
    12331
  • Title

    Accountable? The Problems and Solutions of Online Ad Optimization

  • Author

    Edelman, Benjamin

  • Author_Institution
    Bus. Sch., Harvard Univ., Boston, MA, USA
  • Volume
    12
  • Issue
    6
  • fYear
    2014
  • fDate
    Nov.-Dec. 2014
  • Firstpage
    102
  • Lastpage
    107
  • Abstract
    Online advertising can be a marketer´s dream, but it can also facilitate fraud. The author provides an overview of the problems of online ad optimization and offers some solutions.
  • Keywords
    Internet; advertising; fraud; fraud; online ad optimization; online advertising; Advertising; Consumer behavior; Internet; Market research; Online services; Privacy; Google; ad optimization; online ad placements; online advertising; privacy;
  • fLanguage
    English
  • Journal_Title
    Security & Privacy, IEEE
  • Publisher
    ieee
  • ISSN
    1540-7993
  • Type

    jour

  • DOI
    10.1109/MSP.2014.107
  • Filename
    7006403
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=12331