An effective mode of information dissemination and learning—Communication strategy of digital museum

With the rapid developments of computer technology, multimedia technology, communication technology and network technology in the information era, the digital museum as a new form of museum show more and more particular advantages in terms of cultural heritage, publication and education compared with the physical museum. At the same time, the digital museum is facing many challenges. Based on the analysis of actual problems of several digital museums, three kinds of problems were proposed. Firstly, the information of the displaying is not expressed fully enough and could not meet the requirements of the audience. Secondly, the characteristics of the exhibitions can not be represented particularly or are even of absence. Thirdly, displaying contents and displaying fashions are often inactive and dull. According to the research of psychology of audience, four kinds of communicative strategies, that is, integration strategy, contrast strategy, interesting strategy, and interactive strategy are proposed, and the relevant approaches to achieve these strategies are presented in this paper.