Using game analytics to measure student engagement/retention for engineering education

The relative ubiquity of high powered mobile devices and increasing high speed connectivity offers new opportunities for educators. On the App stores, the freemium model has gained popularity to such an extent that the majority of games are now free to play. This type of business model depends on the ability to record, analyze and interpret analytics and metrics to finesse the user experience and plan future iterations of a product to ensure a high level of user retention and monetization. This paper explores the use of analytics in an educational context to measure student engagement and retention. A mobile version of the Circuit Warz project is introduced and demonstrates how engineering education can be completely reimagined to create immersive and highly engaging student learning experiences.