Abstract :
This paper relates the story of Apex Digital Inc., a California upstart maker of ultracheap DVD players, televisions and other consumer electronics, from being a rising star in the field to its downfall for having a total of $467 million in unpaid debt. The paper also describes the findings of Chipworks Inc., a technology research company in Ottawa, after reverse engineering an Apex DVD player in an attempt to shed some light on Apex´s margins as a consumer electronics maker.
Keywords :
consumer electronics; digital versatile discs; financial management; video equipment; Apex Digital Inc.; Chipworks Inc.; consumer electronics; financial management; reverse engineering; ultracheap Chinese-made DVD players; Cities and towns; Consumer electronics; Consumer products; Costs; DVD; Manufacturing; Marketing and sales; Production facilities; Skeleton; TV;
