• DocumentCode
    1246676
  • Title

    The price is wrong [consumer electronics]

  • Author

    Predd, Prachi Patel

  • Volume
    42
  • Issue
    3
  • fYear
    2005
  • fDate
    3/1/2005 12:00:00 AM
  • Firstpage
    50
  • Lastpage
    51
  • Abstract
    This paper relates the story of Apex Digital Inc., a California upstart maker of ultracheap DVD players, televisions and other consumer electronics, from being a rising star in the field to its downfall for having a total of $467 million in unpaid debt. The paper also describes the findings of Chipworks Inc., a technology research company in Ottawa, after reverse engineering an Apex DVD player in an attempt to shed some light on Apex´s margins as a consumer electronics maker.
  • Keywords
    consumer electronics; digital versatile discs; financial management; video equipment; Apex Digital Inc.; Chipworks Inc.; consumer electronics; financial management; reverse engineering; ultracheap Chinese-made DVD players; Cities and towns; Consumer electronics; Consumer products; Costs; DVD; Manufacturing; Marketing and sales; Production facilities; Skeleton; TV;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.2005.1402718
  • Filename
    1402718
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1246676