Title : 
Put clarity in your writing
         
        
            Author : 
Mueller, Douglas
         
        
            Author_Institution : 
Gunning-Mueller Clear Writing Institute, Inc., 736 El Rodeo Road, Santa Barbara, CA 93110
         
        
        
        
        
        
            Abstract : 
Understandable messages may take the author longer to produce but they save time and effort and often money for all the readers. Ten Principles of Clear Statement can prevent written fog. For example, tie in with the reader´s experience; write to express, not to impress; and avoid unneeded words.
         
        
        
            Journal_Title : 
Professional Communication, IEEE Transactions on
         
        
        
        
        
            DOI : 
10.1109/TPC.1980.6501908