• DocumentCode
    1252848
  • Title

    Marketing electronic components today

  • Author

    Atterbury, Roy

  • Volume
    20
  • Issue
    2
  • fYear
    1974
  • Firstpage
    68
  • Lastpage
    70
  • Abstract
    In marketing terms, the electronic-components industry is a law to itself. The marketing manager of any components company will have to forget all his classical training when it comes to marketing in this rapidly growing industry.
  • fLanguage
    English
  • Journal_Title
    Electronics and Power
  • Publisher
    iet
  • ISSN
    0013-5127
  • Type

    jour

  • DOI
    10.1049/ep.1974.0032
  • Filename
    5181377
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1252848