Abstract :
The predominant business model for most online entities is to offer a free service that attracts users and then monetize those users\´ personal information via advertisements and marketing. Owing to these strong economic incentives, online services are becoming increasingly more adept at using new ways to collect personal information, while users lose more of their privacy. Here, the author investigates this "tussle" between online stakeholders.
Keywords :
advertising; data privacy; advertisements; economic incentives; marketing; online privacy; online services; online stakeholders; personal information; predominant business model; tussle; Computer security; Data privacy; Google; Internet; Online services; Privacy; Social network services; content providers; online business models; online privacy; online stakeholders;
