Abstract :
The advances in the field of electrical advertising have by no means lagged behind developments in other fields. This fact has been revealed with more emphasis than ever before with the appearance within recent months of a new electric sign in New. York City of enormous proportions. This sign is nearly a full city block in length and is as high as a five story house. O∼er its vast framework, 21 miles of wire distribute 267 kilowatts of energy to its 19,000 lamps.
