The new innovator´s dilemma [Electronics Intel]

The elecTronics industry has a strange, often tense relationship with the worlds of energy efficiency and all things \´green\´. it wants to be seen as a great enabler of cutting carbon emissions and better husbandry of the world\´s resources. intel, the world\´s largest chipmaker, has made this lofty claim: "The [initial] conversion to the energy-efficient intel core microarchitecture saved up to 26TWh of electricity between 2006 and 2009 compared to the technology it replaced - equivalent to eliminating the carbon dioxide emissions associated with the annual electricity use of more than two million Us homes."