Title :
Improved marketing through better customer information systems [for electric utilities]
fDate :
11/1/1990 12:00:00 AM
Abstract :
The topics covered in a panel discussion held at the 1990 IEEE/PES Winter Meeting are summarized. The panel discussion addresses the need for marketing information systems in today´s electric utility industry, the essential components of such systems, and the limitations of these systems in improving customer service. These topics are addressed as they relate to demand-side management programs. This report is based on the results of an industry survey and on the experiences of selected utilities represented on the panel
Keywords :
electricity supply industry; load management; marketing; customer information systems; demand-side management; electric utilities; electricity supply industry; marketing; survey; Customer service; Information systems; Jacobian matrices; Management information systems; Marketing management; Power & Energy Society; Power engineering and energy; Power industry; Power systems; Systems engineering and theory;
Journal_Title :
Power Systems, IEEE Transactions on
