Mobile interface studies about style description and influential factors

The interface of smart phone is essential to users´ experience. This paper focuses on the interface style and proposes a qualitative method that can assess the interface style. Firstly, the interface style of smart phone is defined. Secondly, an interview survey is conducted to find out main factors that influence the assessment of interface and 5 influential factors are summarized. It is suggested that the 5 factors should be paid more attention to improve the products´ interface. During the interview, it is found that some words are frequently used in the description of interface style. Finally, to find out these words, a questionnaire survey designed based on Microsoft´s Product Reaction Cards is carried out to describe the mobile phone´s interface style. From the questionnaire survey, an aggregate of 31 proper words is proposed to describe the interface style and categorized into 3 groups. The relationship between these words and factors should be studied further.