Sucessful selling in Japan ¿ the art of the practical
Author :
Bradshaw, Ken
Author_Institution :
Plessey Semiconductors Ltd., Swindon, UK
Volume :
29
Issue :
7.8
fYear :
1983
Firstpage :
566
Lastpage :
567
Abstract :
Selling products, particularly high-technology products, to Japan is renowned for being extremely difficult. This article describes some of the pitfalls and how to avoid them
