Title :
Big Data Analytics: Perspective Shifting from Transactions to Ecosystems
Author :
Zeng, Deze ; Lusch, R.
Author_Institution :
Univ. of Arizona, Tucson, AZ, USA
Abstract :
Understanding the flow and interrelated nature of institutions and business entities´ processes and exchanges helps researchers develop and apply big data analytics techniques more effectively from an ecosystem-based perspective (rather than individual transactions and components).
Keywords :
data analysis; big data analytics technique; business entity exchange; business entity process; ecosystem-based perspective; transaction-based perspective; Analytical models; Artificial intelligence; Dada mining; Ecosystems; Information analysis; Intelligent systems; artificial intelligence; big data analytics; ecosystem; intelligent systems;
Journal_Title :
Intelligent Systems, IEEE
DOI :
10.1109/MIS.2013.40
