Abstract :
The only problem with nuclear power, advocates say, is that it has the word `nuclear?? in it. They worry that the emotive power of that one word, just like the word `radiation??, is all it takes to provoke Joe Public into a kneejerk `I??m agin?? it?? stance. But as you can see on p48, the German version of the famous smiley sun campaign badge substitutes the question `nuclear power??? for the much cuddlier sounding `Atomkraft???