Title :
Marketing technology to software practitioners
Author :
Pfleeger, Shari Lawrence ; Menezes, Winifred
Author_Institution :
Syst./Software, USA
Abstract :
We can learn much from the business community about effective technology transfer. In particular, understanding the interests of different types of adopters can suggest to us the different kinds of evidence needed to convince someone to try an innovative technology. At the same time, the legal community offers us advice about what kinds of evidence are needed to build convincing cases that an innovation is an improvement over current practice. The article examines why and how we make technology selection decisions and also considers how evidence supporting these decisions helps or hinders the adoption of new technology
Keywords :
legislation; marketing; purchasing; software development management; technology transfer; business community; innovative technology; legal community; software practitioners; technology marketing; technology selection decisions; technology transfer; Business; Computer graphics; Instruments; Law; Legal factors; Programming; Software systems; Software testing; Technological innovation; Technology transfer;
Journal_Title :
Software, IEEE
