DocumentCode :
1298719
Title :
Digitization and Value Creation
Author :
Greenstein, Shane
Author_Institution :
greenstein@kellogg.northwestern.edu
Volume :
30
Issue :
4
fYear :
2010
Firstpage :
4
Lastpage :
5
Abstract :
Often, the simplest economic questions are the hardest to answer. Consider these: How much economic value did the massive decline in the cost of digitization in the last two decades create? And, would a similar level of decline in the next decade create the same amount of value? These are surprisingly difficult questions to answer. Obviously, large cost declines create new value. How much value? We can look deeply at the past but still find it hard to answer that question with any precision. Many factors enhance or limit the extent of value created. If we cannot analyze the past, surely predicting the future is fraught with challenges.
Keywords :
Internet; economics; social aspects of automation; digitization; economic value; value creation; Advertising; Broadband communication; Consumer electronics; Economics; Internet; Media; Subscriptions; Internet; Web applications; World Wide Web; broadband; e-commerce; online shopping; value creation;
fLanguage :
English
Journal_Title :
Micro, IEEE
Publisher :
ieee
ISSN :
0272-1732
Type :
jour
DOI :
10.1109/MM.2010.64
Filename :
5550993
Link To Document :
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