• DocumentCode
    1298849
  • Title

    Service Design: It´s All in the Brand

  • Author

    Maiden, Neil

  • Author_Institution
    City Univ. London, London, UK
  • Volume
    27
  • Issue
    5
  • fYear
    2010
  • Firstpage
    18
  • Lastpage
    19
  • Abstract
    This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
  • Keywords
    customer services; software engineering; user centred design; customer experience; service design; service economy; Buildings; Cities and towns; Design methodology; Presses; Technological innovation; Usability; brand innovation; requirements; service design;
  • fLanguage
    English
  • Journal_Title
    Software, IEEE
  • Publisher
    ieee
  • ISSN
    0740-7459
  • Type

    jour

  • DOI
    10.1109/MS.2010.124
  • Filename
    5551014
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1298849