Structuring a Corporate Request: An International Website Critique Suited to the Net Generation

This tutorial is the outgrowth of a corporate request for a website critique by undergraduate, Net-Generation (Net-Gen) students. Fifty-four sophomores working in teams of four and five in the College of Business at the University of Southern Indiana critiqued the website of Kimball International. The report resulted in high-quality criticism of the technology, a deep response to the affective qualities of the website, and recommendations that were accepted by the corporation. This tutorial offers recommendations for this style project´s repetition using pedagogical techniques appropriate to the Net-Gen.