Abstract :
With a sleekness imparted by a Ferrari designer, a mixology controlled down to the microscale, and a stock of ingredients monitored with RFID tags, Coca-Cola¿s new soda fountain, the Freestyle, is loaded with geek panache. Customers tap its touchscreen LCD panel to select one of 106 drinks, from caffeine¿free Raspberry Diet Coke to Vault Red Blitz.