Abstract :
When e-Christmas went online in early November, a new Web site sprang up just in time for the 1997 Christmas shopping season. Offering a variety of goods from more than 100 stores in nine European countries, the site makes shopping easy by supporting a variety of European languages and currencies. For Christmas 1997, anyone could shop electronically and have gifts delivered anywhere around the globe. The author considers how this site´s real significance was in the attempt by some of electronic commerce´s main movers and shakers to seed the European market
Keywords :
Internet; home shopping; retail data processing; Europe; European currencies; European languages; Internet; World Wide Web site; e-Christmas; electronic commerce market; electronic shopping; Art; Asia; Consumer electronics; Electronic commerce; Europe; Home computing; Internet; Natural languages; Project management; Uninterruptible power systems;
