Abstract :
Once we went on holiday to become brown. Now we go to be green. Increasingly, tour companies are claiming not only to offer us a good time, but to make us good people. From a weekend away in a two-room bed and breakfast to a fortnight at a sprawling international resort, holiday websites list ways in which they??ll guarantee our trips are sustainable and low-impact. But what counts as a `green?? holiday? What are the real benefits of `eco?? travel? And is technology a help or hindrance in turning our vacations into ethical outings?