Title :
Digital Business Strategies and the Duality of IT
Author :
Mithas, S. ; Agarwal, Rohit ; Courtney, H.
Author_Institution :
Inf. Syst. in the Robert H. Smith Sch. of Bus., Univ. of Maryland, College Park, MD, USA
Abstract :
It´s becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
Keywords :
business data processing; IT duality; digital business strategy; Business continuity; Digital communication; Strategic planning; IT; digital business strategy; digital uncertainty; information technology;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2012.96
