DocumentCode
1307020
Title
Click Fraud and the Adverse Effects of Competition
Author
Xiarong Li ; Zeng, Daniel Dajun ; Yong Liu ; Yanwu Yang
Author_Institution
Chinese Acad. of Sci., Beijing, China
Volume
26
Issue
6
fYear
2011
Firstpage
31
Lastpage
39
Abstract
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.
Keywords
advertising; computer crime; fraud; click fraud modelling; competition adverse effects; market efficiency; Advertising; Cost function; Economics; Intelligent systems; Search engines; click fraud; intelligent systems; social and economic computing;
fLanguage
English
Journal_Title
Intelligent Systems, IEEE
Publisher
ieee
ISSN
1541-1672
Type
jour
DOI
10.1109/MIS.2011.76
Filename
5999636
Link To Document