Apps marketplaces and the telecom value chain

We can conclude that smartphones and apps marketplaces are a game changer as they truly enable innovation at the edge. Mobile app usage will put considerable pressure on mobile access networks, requiring extensive R&D to improve spectral efficiency and expensive investments to increase network capac ity. Ecosystem growth is only sustainable if the value appropria tion by members is commensurate with their investment risks. Certain app marketplace features, such as in-app payment and in-app advertisement, need to stay open and configurable to avoid value misappropriation, and the industry needs to work together to ensure that such openness can be ensured.