DocumentCode :
1308704
Title :
Are you in the picture yet? [advertisement]
Volume :
7
Issue :
6
fYear :
1974
fDate :
6/1/1974 12:00:00 AM
Firstpage :
18
Lastpage :
20
Abstract :
As of press time, 483 of COMPUTER´S 19,000-odd readers had responded to the reader survey questionnaires we printed in the April issue. It´s too soon - and the numbers are still too small - to draw any conclusions. Even so, we think a few trends are beginning to emerge - for example, the surprising preponderance of readers (67%) who classify themselves as users rather than OEMs, and the high percentage (58%) of readers with masters or doctorate degrees (vs. 39% for IEEE as a whole, according to SPECTRUM´S Audience Profile of March 1973). Another inter?? esting trend is the high percentage (60%) of readers under age 35 (vs. 31% for IEEE as a whole, according to SPECTRUM). Here, in any case, are the raw numbers we´ve accumulated so far. We present them without comment (warts and all) - along with our promise to provide a more thorough analysis in an early issue. For those who are not in the picture yet, here´s what we´re trying to accomplish by this reader survey: (1) ensure that the magazine reflects your technical interests, and (2) obtain demographic data to substantiate our claims to potential advertisers.
fLanguage :
English
Journal_Title :
Computer
Publisher :
ieee
ISSN :
0018-9162
Type :
jour
DOI :
10.1109/MC.1974.6323578
Filename :
6323578
Link To Document :
بازگشت