• DocumentCode
    1308704
  • Title

    Are you in the picture yet? [advertisement]

  • Volume
    7
  • Issue
    6
  • fYear
    1974
  • fDate
    6/1/1974 12:00:00 AM
  • Firstpage
    18
  • Lastpage
    20
  • Abstract
    As of press time, 483 of COMPUTER´S 19,000-odd readers had responded to the reader survey questionnaires we printed in the April issue. It´s too soon - and the numbers are still too small - to draw any conclusions. Even so, we think a few trends are beginning to emerge - for example, the surprising preponderance of readers (67%) who classify themselves as users rather than OEMs, and the high percentage (58%) of readers with masters or doctorate degrees (vs. 39% for IEEE as a whole, according to SPECTRUM´S Audience Profile of March 1973). Another inter?? esting trend is the high percentage (60%) of readers under age 35 (vs. 31% for IEEE as a whole, according to SPECTRUM). Here, in any case, are the raw numbers we´ve accumulated so far. We present them without comment (warts and all) - along with our promise to provide a more thorough analysis in an early issue. For those who are not in the picture yet, here´s what we´re trying to accomplish by this reader survey: (1) ensure that the magazine reflects your technical interests, and (2) obtain demographic data to substantiate our claims to potential advertisers.
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/MC.1974.6323578
  • Filename
    6323578