• DocumentCode
    1309726
  • Title

    Only the Clothes Changed: Women Operators in British Computing and Advertising, 1950–1970

  • Author

    Hicks, Marie

  • Author_Institution
    Duke Univ., Durham, NC, USA
  • Volume
    32
  • Issue
    4
  • fYear
    2010
  • Firstpage
    5
  • Lastpage
    17
  • Abstract
    The use of women workers in early computing and advertising ironically may have hurt their long-term professional position in the field because it reflected, and helped shape, their role as low-cost, unskilled workers. This article traces the relationship between advertising images of women used to sell data processing equipment and the early, feminized, data processing labor force in Great Britain.
  • Keywords
    advertising; British computing; Great Britain; advertisement; data processing equipment; labor force; Advertising; Business; Computers; Cultural differences; History; Industries; Presses; Britain; History of computing; advertising; computers and society; gender; labor; organizational impacts; training; women;
  • fLanguage
    English
  • Journal_Title
    Annals of the History of Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1058-6180
  • Type

    jour

  • DOI
    10.1109/MAHC.2010.55
  • Filename
    5560681
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1309726