Title : 
Micro Economics: Does Google Have Too Much Money?
         
        
            Author : 
Greenstein, Shane
         
        
            Author_Institution : 
greenstein@kellogg.northwestern.edu
         
        
        
        
        
        
        
            Abstract : 
For some time the blogosphere has made a ruckus over Google´s growing power in the commercial Web. Such concerns probably would have arisen even if the world´s developed economies were not in the midst of a painful macroeconomic nadir. In such dismal conditions, however, this extraordinary young firm´s wealth makes it a natural target for envy and scrutiny. Is it a problem when a fabulously wealthy firm uses its money to explore grand new projects? If there is an economic problem, it is this: the firm has too much money.
         
        
            Keywords : 
Web services; microeconomics; Google; blogosphere; commercial Web; microeconomics; Books; Business; Companies; Encyclopedias; Investments; Macroeconomics; Motion pictures; Power generation economics; Token networks; Video compression; Google; Google Books; Web applications; commercial Web; economics;
         
        
        
            Journal_Title : 
Micro, IEEE