Title :
Market share or profit margin [Associate Editor´s View]
Author_Institution :
Beken Corporation, Shanghai
Abstract :
"But Hitachi sent a memo to its EPROM distributors, later published by the Wall Street Journal, outlining a very diff erent strategy: \´Quote 10% below their price; if they requote, go 10% again. Don\´t quit until you win.\´"--Inside Intel, by Tim Jackson.
Keywords :
Companies; EPROM; Investments; Mobile handsets; Power amplifiers; Pricing; Radiofrequency amplifiers; Research and development; Tuners; Venture capital;
Journal_Title :
Solid-State Circuits Magazine, IEEE
DOI :
10.1109/MSSC.2009.934601
