DocumentCode
1313242
Title
Selling uniqueness
Author
Ross, Alastair
Volume
75
Issue
6
fYear
1996
fDate
12/1/1996 12:00:00 AM
Firstpage
260
Lastpage
263
Abstract
Mass customisation is a way to differentiate your products and charge a premium price by serving your customers better. As such, it is being pursued in some quarters with almost religious fervour. The author explores the faith
Keywords
industrial control; mass customisation; religious fervour; selling uniqueness;
fLanguage
English
Journal_Title
Manufacturing Engineer
Publisher
iet
ISSN
0956-9944
Type
jour
DOI
10.1049/me:19960604
Filename
556414
Link To Document