DocumentCode
1325879
Title
Intel´s Pentium chip crisis: an ethical analysis
Author
Williams, Cindy
Author_Institution
Boise State Univ., ID, USA
Volume
40
Issue
1
fYear
1997
fDate
3/1/1997 12:00:00 AM
Firstpage
13
Lastpage
19
Abstract
In October 1994 a mathematics professor informed the Intel Corporation that its Pentium chip had a flaw which caused mathematical errors. Intel´s response to the professor and its customers created a backlash of anger and a public relations crisis. By analyzing Intel´s actions using the work of two relevant ethical philosophies, the article shows that some of the company´s errors in public relations were also ethical errors. However, it also points out that Intel has made improvements which will help it avoid future problems and which could set an ethical precedent for the semiconductor industry
Keywords
DP industry; electronics industry; errors; marketing; mathematics computing; microprocessor chips; professional aspects; Intel Corporation; Intel Pentium chip crisis; Pentium chip flaw; customers; ethical analysis; ethical errors; ethical philosophies; mathematical errors; public relations crisis; public relations errors; semiconductor industry; Chip scale packaging; Companies; Computer aided manufacturing; Computer aided software engineering; Electronics industry; Ethics; Fasteners; Mathematics; Microcomputers; Public relations;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/47.557513
Filename
557513
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