• DocumentCode
    1325879
  • Title

    Intel´s Pentium chip crisis: an ethical analysis

  • Author

    Williams, Cindy

  • Author_Institution
    Boise State Univ., ID, USA
  • Volume
    40
  • Issue
    1
  • fYear
    1997
  • fDate
    3/1/1997 12:00:00 AM
  • Firstpage
    13
  • Lastpage
    19
  • Abstract
    In October 1994 a mathematics professor informed the Intel Corporation that its Pentium chip had a flaw which caused mathematical errors. Intel´s response to the professor and its customers created a backlash of anger and a public relations crisis. By analyzing Intel´s actions using the work of two relevant ethical philosophies, the article shows that some of the company´s errors in public relations were also ethical errors. However, it also points out that Intel has made improvements which will help it avoid future problems and which could set an ethical precedent for the semiconductor industry
  • Keywords
    DP industry; electronics industry; errors; marketing; mathematics computing; microprocessor chips; professional aspects; Intel Corporation; Intel Pentium chip crisis; Pentium chip flaw; customers; ethical analysis; ethical errors; ethical philosophies; mathematical errors; public relations crisis; public relations errors; semiconductor industry; Chip scale packaging; Companies; Computer aided manufacturing; Computer aided software engineering; Electronics industry; Ethics; Fasteners; Mathematics; Microcomputers; Public relations;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/47.557513
  • Filename
    557513