The Lessons of Thailand´s Flood [Update]

Tawan Suppapunt stands outside the wall of the main building at Western Digital´s Bang Pa-In factory, where he is managing director of hard disk drive operations, pointing to a blue line above his shoulder. The line marks the high-water point-1.8 meters from the ground-of the October 2011 flood that devastated this part of southern Thailand. Floodwaters inundated this plant, the surrounding roads, and many other factories in the region for more than a month. Outside the country, the severe shortage of hard drives caused prices to spike and put a big dent in the profit of global PC, chip, and memory companies.