Title :
Overcoming chromophobia: a guide to the confident and appropriate use of color
Author_Institution :
William Horton Consulting, Huntsville, AL, USA
fDate :
9/1/1991 12:00:00 AM
Abstract :
Technical communicators can overcome their reluctance to use color in technical communications and use it effectively if they understand how color works, respect the limitations of color, and apply it in ways compatible with communications objectives and human perception. Terms dealing with colors are defined, and reasons for using color in displays are outlined. Problems, misperceptions, and solutions associated with the use of color in technical communications are discussed
Keywords :
colour; technical presentation; color; communications objectives; human perception; technical communications; Birds; Books; Cadmium; Graphics; Human factors; Marine animals; Professional communication; Saturn; Vision defects; Wheels;
Journal_Title :
Professional Communication, IEEE Transactions on