Marketing as an engineering career

When funds are tight, design and development are curtailed first; however, marketing is one of the last areas to go. That´s the view of two recent electrical engineering graduates who spent last summer in a ten-week pilot program for junior marketing engineers. The marketing assistantship program described here was developed by the Hewlett-Packard Co. to acquaint engineering undergraduates with the job opportunities available in marketing. The authors soon realized that their initial impressions of this field were somewhat misleading.