• DocumentCode
    1343044
  • Title

    Technology forecasting: Planning: Toy or tool? Line managers frequently find little use for formal ¿forecasts.¿ Here are guidelines for planners who wish to rectify that situation

  • Author

    Linstone, Harold A.

  • Author_Institution
    Portland State University
  • Volume
    11
  • Issue
    4
  • fYear
    1974
  • fDate
    4/1/1974 12:00:00 AM
  • Firstpage
    42
  • Lastpage
    49
  • Abstract
    Electrical engineers have shown a steadily increasing interest in the methodology of technological forecasting, assessment, and planning. Therefore, as a practitioner of this widely heralded art, I believe the time has come to examine realistically why it plays such a minor role in the actual process by which real-life business decisions are made. For the truth of the matter is that forecasting is still not, by and large, used very effectively, and it is my intention to explore in this article why this is so and then to provide some specific guidelines for line managers who wish to obtain more usable inputs from their corporate planning staffs or consultants.
  • Keywords
    Forecasting; Market research; Planning; Sociology; Statistics; TV;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.1974.6366473
  • Filename
    6366473