DocumentCode
1343044
Title
Technology forecasting: Planning: Toy or tool? Line managers frequently find little use for formal ¿forecasts.¿ Here are guidelines for planners who wish to rectify that situation
Author
Linstone, Harold A.
Author_Institution
Portland State University
Volume
11
Issue
4
fYear
1974
fDate
4/1/1974 12:00:00 AM
Firstpage
42
Lastpage
49
Abstract
Electrical engineers have shown a steadily increasing interest in the methodology of technological forecasting, assessment, and planning. Therefore, as a practitioner of this widely heralded art, I believe the time has come to examine realistically why it plays such a minor role in the actual process by which real-life business decisions are made. For the truth of the matter is that forecasting is still not, by and large, used very effectively, and it is my intention to explore in this article why this is so and then to provide some specific guidelines for line managers who wish to obtain more usable inputs from their corporate planning staffs or consultants.
Keywords
Forecasting; Market research; Planning; Sociology; Statistics; TV;
fLanguage
English
Journal_Title
Spectrum, IEEE
Publisher
ieee
ISSN
0018-9235
Type
jour
DOI
10.1109/MSPEC.1974.6366473
Filename
6366473
Link To Document