Aligning international editing efforts with global business strategies

Author

Leininger, Carol ; Yuan, Rue

Author_Institution

San Francisco State Coll., San Francisco, CA, USA

Volume

41

Issue

1

fYear

1998

fDate

3/1/1998 12:00:00 AM

Firstpage

16

Lastpage

23

Abstract

The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies

Keywords

commerce; document handling; linguistics; politics; socio-economic effects; technical presentation; text editing; business documents; corporate global strategies; document editing; editing choices; ethnocentric strategy; geocentric strategy; global business strategies; international editing; linguistic editing; multilingual readership; multinational distribution; political editing; polycentric strategy; socio-cultural editing; technical documents; technical editing; Business communication; Companies; Dictionaries; Guidelines; Logic; Manuals; Natural languages; Terminology; Vocabulary; Writing;

fLanguage

English

Journal_Title

Professional Communication, IEEE Transactions on

Publisher

ieee

ISSN

0361-1434

Type

jour

DOI

10.1109/47.661627

Filename

661627