• DocumentCode
    1354012
  • Title

    Automobiles: Detroit plans a comeback: Billions of dollars are at stake in U.S. auto makers´ catch-up battle with small, fuel-efficient imports

  • Author

    Jurgen, Ronald K. ; Cole, David E. ; Harbeck, Lawrence T.

  • Volume
    17
  • Issue
    11
  • fYear
    1980
  • Firstpage
    40
  • Lastpage
    43
  • Abstract
    ??Never in its history has Detroit been faced with so many problems.?? Spectrum said that in November 1977 in a special issue on the automobile. Now, just three years later, U.S. automobile manufacturers look back to 1977 with fond memories of the good old days. As James McDonald, president to be of General Motors, put it at a recent meeting in Michigan: ??Until Spring of ´79, we couldn´t build enough large cars. After Spring of ´79, we couldn´t build enough small cars.??
  • Keywords
    Automobiles; Automotive engineering; Educational institutions; Engines; Industries; Market research;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.1980.6368449
  • Filename
    6368449